Our Story RSS



Let's Give Everyone a Lifetime Warranty

Originally published March 23rd, 2017 on the Tiny Cables Medium publication. Growing up in 1990s Connecticut, there was one backpack to rule them all: Serious bonus points if you had your initials monogrammed on this bad boy. The L.L. Bean Deluxe Plus School Backpack. A masterpiece. There was simply no other way to transport your pencils, Pogs, and folders to and from Gainfield Elementary. Two reasons that L.L. Bean took over the New England elementary school universe: kids loved that they were the most fashionable backpacks imaginable, and parents loved their 100% Satisfaction Guarantee. L.L. Bean’s 100% Satisfaction Guarantee meant that the company would accept a return for any reason with seemingly no limitations. When six-year old Andrew discovered that L.L....

Continue reading



Let's Source Some Tiny Cables

Originally posted on March 17, 2017 on the Tiny Cables Medium publication. SCENE: Apple Store in a nondescript American mall. People are milling about, thinking about how the already-outdated, $2,000 pile of garbage stacks up to the new MacBooks. You: I should grab an iPhone cable while we’re here, for the office.Friend: You don’t already have one at your desk?Y: I need a USB-C cable because the new MacBook only has…F: Oh true. You walk to the wall of cables, find the USB-C to Lightning cable, and flip it over to check the price. Y: Nineteen dollars!F: The worst part is those cost like, a cent to make in China. We’ve been a part of and witnessed the above conversation...

Continue reading



Let's Figure Out Fulfillment

Originally posted on March 9th on the Tiny Cables Medium publication. I’m in awe of Amazon Prime. Two-day shipping has turned Amazon into an indispensable part of my life, and I’m not alone: Amazon has more than 300 million registered users with 80% of registered U.S. customers purchasing at least once per month. 55% of all U.S. online shopping trips start with an Amazon search. It’s true. You could look it up. There are countless stories of people who find the right niche product, achieve high ranking on Amazon, and generate thousands of dollars in just a few weeks. Sounds pretty good, right? There’s also a support network: dozens of active communities on Facebook and Reddit where Amazon sellers share...

Continue reading



Let's Start a Company

Originally posted on February 28, 2017 on the Tiny Cables Medium publication. A few weeks ago in a Slack channel far, far away… The origin story My friend and Benja co-founder Tommy Goode had an idea. Tired of wires running amok on his desk, Tommy expressed a need for short cables. I laughed. I had never heard someone complain that their cables were too long, only that they were too short. As so often happens, I was limited by my immediate set of observations and circumstances — simply, I never thought that someone with Tommy’s need existed. The idea was hatched in about three minutes. We decided to pursue the idea — more on that later— and have also decided to document our journey in...

Continue reading